It came upon the midnight clear
Greetings, hello, and welcome! I'm glad you're here. While returning home from attending the media preview for the 2025 Los Angeles Auto Show, I began to ponder how I could welcome in more long-form content into my life. Posting to whatever social media app I have open on my phone is quick and relatively easy...but each platform seems to have this defined ceilling. Character limits on how much text you can input, a cap on how many photos you're able to upload, not to mention the cumbersome task should you desire to go back and edit, change, or enhance said post. Everyday in my role as an analyst I get to write about today's automotive industry, and I'm extremely fortunate to be able to do that. Diving deep into all sorts of fascinating data we harvest from consumers looking to purchase a new vehicle then nerding out and waxing poetic on our findings, sifting through product rumors (i.e. Toyota itching to revive the "MR2" nameplate for a future mid-engine...